Last Updated: September 10, 2025

MENO VITA operates this store and website, including all related information, content, features, tools, products, and services, to provide you (our customer) with a thoughtful shopping experience (hereinafter referred to as the "Service"). MENO VITA is powered by Shopify, enabling us to provide you with the Service. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use the Service, make purchases or other transactions, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any Service, you acknowledge that you have read and understood this Privacy Policy and the methods of information collection, use, and disclosure described herein.

Personal Information We Collect or Process

"Personal Information" means information that can identify you or any other individual or can be reasonably associated with you. Personal Information does not include information collected anonymously or information that has been decrypted and cannot identify you or cannot be reasonably associated with you. Depending on how you interact with the Service, your place of residence, and applicable laws, we may collect or process the following categories of personal information, including information inferred from this personal information:

Contact information includes name, address, billing address, shipping address, telephone number, and email address.

Financial information includes credit card, debit card, and debit card account numbers, payment card details, debit account details, transaction details, payment methods, payment confirmations, and other payment information.

Account information includes your username, password, security questions, preferences, etc.

Transaction information includes items you browse, add to your cart, wishlist, or purchase, return, exchange, or cancel, as well as your previous transaction history.

Information about your communications with us includes information you provide when communicating with us, such as when you submit a customer support request.

Device information includes information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information includes information about your interactions with the Service, including how and when you interact with or browse the Service.

Sources of Personal Information

We may collect personal information from the following sources:
Directly from you, including when you create an account, access or use the Services, contact us, or otherwise provide us with your personal information;
Automatically through the Services, including when you use our products or services or visit our websites, through your device, and through the use of cookies and similar technologies.

We may obtain your personal information from service providers, including when we entrust them to implement specific technologies and when they collect or process your personal information on our behalf.

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:
Providing, customizing, and improving services. We will use your personal information to provide services to you, including fulfilling agreements with you, processing your payments, fulfilling your orders, saving your preferences and products of interest, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipments, assisting you with returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience for you, such as recommending products related to the products you purchase. This may include using your personal information to better customize and improve our services.

Marketing and Advertising. We will use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages via email, SMS, or mail, and displaying online advertisements for products or services on our services or other websites, including advertisements displayed based on products you purchase or add to your shopping cart and other activities within our services.

Security and Fraud Prevention. We will use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or handle potential fraud, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our services. If you choose to use our services and create an account, it is your responsibility to ensure the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone.

Communicating with You. We will use your personal information to provide customer support, communicate with you, provide you with efficient services, and maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigations or involvement in political disclosures, potential or actual litigation or other disputes, and enforcement or investigations of conduct that may violate our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. These circumstances may include:
Through Shopify, our suppliers, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

We work with businesses and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our businesses and marketing partners will use your information in accordance with their respective privacy statements. Depending on the laws of your region, you may have the right to request that we stop sharing your information to show you targeted advertising and promotions based on your online activity across different merchants and websites.

When you request us or otherwise consent to share certain information with third parties, such as for product shipping or through your use of social media widgets or login integrations.

With our partners or through other means within our group.

In business transactions such as mergers or bankruptcies, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Service, our rights, and the rights of our users or others.

Partnership with Shopify

This service is provided by Shopify. Shopify collects and processes your personal information when you access and use the Service to provide and improve it for you. Information you submit to the Service will be transferred and shared with Shopify and third parties that may be located outside your country of residence to provide and improve the Service. In addition, to protect, develop, and improve our business, we use certain Shopify enhancements that incorporate data and information from your interactions with our stores, other merchants, and Shopify. To provide these enhancements, Shopify may use personal information collected about your interactions with our stores, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal information. To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on your location of residence, you may be able to exercise certain rights related to your personal information here: Shopify Privacy Portal link.

Third-Party Websites and Links

This Service may contain links to websites or other online platforms operated by third parties. If you click on a link to a website that is not owned or controlled by us, you should carefully read its privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information contained on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be accessed by other users of this Service and/or users of such third-party platforms, without restriction on our or third parties' use of such information. Unless otherwise stated in this Service, our provision of such links does not imply our endorsement of the content of such platforms or their owners or operators.

Children's Information

This Service is not geared towards children, and we do not knowingly collect personal information from minors in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you can contact us (contact details below) to request the deletion of that information. As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as defined in applicable law) the personal information of persons under the age of 16.

Security and Retention of Information

Please note that no security measure is perfect, and we cannot guarantee "absolute security." Furthermore, information you send to us may be at risk during transmission. We advise you not to send us sensitive or confidential information through insecure channels.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the following personal information rights. However, these rights are not exhaustive and may only apply in specific circumstances, and in some cases, we may refuse your request to the extent permitted by law.

Right to Access/Disclosure. You have the right to request access to the personal information we hold about you.

Right to Erasure. You have the right to request that we delete any personal information we hold about you.

Right to Correction. You have the right to request that we correct any inaccurate personal information we hold about you.

Right to Data Portability. In certain circumstances, you have the right to obtain a copy of the personal information we hold about you and to request that we transfer this information to a third party. However, certain exceptions apply.

Managing Your Communication Preferences. We may send you promotional emails, and you can opt out of receiving such emails at any time via an unsubscribe link in the email. If you opt out, we may send you non-promotional emails, such as those related to your account or orders.

If you reside in the UK or the European Economic Area, and subject to any exceptions and restrictions under local laws, you may, in addition to the rights above, exercise the following rights:

Objection to Processing and Restriction of Processing: You have the right to request that we cease or restrict the processing of your personal information for certain purposes.

Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent will not affect the legality of any processing based on your consent prior to the withdrawal.

You may exercise these rights in accordance with the Terms of Service or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and your rights, including those related to the data Shopify processes, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the rights mentioned above. We may need to verify your identity before processing your request, as permitted or required by applicable law. To the extent permitted by applicable law, you may appoint an authorized representative to submit a request to exercise your rights on your behalf. Before we accept a representative's request, we will require that representative to provide evidence that you have authorized them to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you are dissatisfied with how we process your personal information, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to contact us using the contact details provided below, or to file a complaint with your local data protection authority and appeal our decision. For the European Economic Area (EEA), you can find a list of competent data protection regulators here.

International Shipping

Please note that we may transfer, store, and process your personal information in countries outside your country of residence.

If we transfer your personal information to regions outside the European Economic Area or the UK, we will rely on recognized transfer mechanisms, such as standard contractual terms of the European Commission or any equivalent contract issued by the relevant UK authority (if applicable), unless the data is transferred to a country deemed to provide an adequate level of protection.

Privacy Policy Changes

We may update this Privacy Policy from time to time, including to reflect changes in our practices or other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, updating the last update date, and provide notice as required by applicable law.

Communication

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email contact@aphroly.com or contact us at Al Shuhada' Road, Al Jazeera Al Hamra Industrial, RK, AE. We are the controller of your personal information under applicable data protection laws.